Hi friends and fans, Happy Friday! Today I’m excited to introduce to you a new face that will become a very familiar voice and style to Bella Blvd. Allow me to introduce to you Bella Blvd’s new Marketing Director, Amy Heller. A Marketing Director has been on the wish-list for a very long time, and now we have this extremely organized and talented woman on board. In the weeks and months ahead Amy along with Laura Vegas and myself will work closely together refining our brand essence. A new blog will be under construction, steady conversational emails and cultivating a more captivating relationship are just a few of our goals as a team. Amy Heller has been around the craft & hobby industry for more than 10 years. Her knowledge and commitment to Bella Blvd is already stellar! Please join me in welcoming Amy to the team.
Hi everyone! Thank you to Stephanie for such a nice introduction :)
I am honored and excited to be here with you today as the new Marketing Director for Bella Blvd! Some of you may know me from my work as a designer in the industry. From 2008-2014 I worked with many of the industry’s manufacturer design teams, was a Garden Girl at Two Peas in a Bucket, and even had my own collection with Lily Bee Design. But what you may not know is that my professional background is in marketing and graphic design. I’ve been in that world since 1997 shortly after I graduated from college with a double major degree in Psychology and Graphic Design. From there I worked in companies with in-house marketing and creative departments as a designer, art director and creative director then as a freelance brand developer/designer and most recently in a couple marketing agencies doing a variety of creative and marketing duties for several all independent as well as Fortune 500 brands. I’m thrilled to bring my experience and background to the creative industry I fell in love with back in 2008 and am excited to be a part of the growth of Bella Blvd!
A little about me: I’m a mom of two wonderful kiddos- ages 13 and (almost) 10, as well as a 5 month old puppy named Alder. My husband and I have been married for 16 years and this August will be celebrating our 19th anniversary together! We live outside of NYC in a small suburban town in Connecticut, but I am always longing to go back to our “real” home of Seattle. Some day after the kids graduate from high school I hope to make that a reality! I love spending time with my family, using my camera (I finally took a class in Manual mode last year and I’m always trying to get better with that!), cooking especially California-style food and spending time at the beach whenever humanly possible. We love the outdoors and try to take scenic walks and hikes whenever possible. Both of my kids are very active in extra-curricular activities - soccer, baseball, basketball, etc. so we are constantly on-the-go, which doesn’t leave me with the creative time it once did when they were younger, so it was so fun to dig into my supplies once again for this post!
For my layout I used a combination of Illustrated Faith’s She Blooms, Whatever is Lovely as well as Bella Blvd’s Just Add Color collections. I wanted to use these images I took at the NY Botanical gardens and show my kids as the center of the page, reinforcing the title. I also used these beautiful agave plant images - also from the NY Botanical Garden, as they appear so serene to me, again reinforcing the idea of being “centered”. I used the Paint Cards from Illustrated Faith to spread my ink splatters down the center of my page providing an area for my title to live. I added Illustrated Faith washi as well as enamel hearts and Bella Blvd “Ciao Chip” pieces to add dimension and interest.
One of the things Stephanie asked me to provide is a snippet of my life right now. Well, that I can definitely show you with what’s on my desk. Right now it’s all about my new position here at Bella Blvd, getting myself organized (hence my planner, pens and clips) my phone, and computer. Toss in my kid’s schedules and that’s me in a nutshell right now :) I added the plant image, because I’m always on the search for balance and serenity and those beautiful plants suggest that for me, for sure!
Thank you so much to Stephanie and Bella Blvd for bringing me on as a part of the team! I’m looking forward to getting to know you all and sharing more and more with you as we head down this journey together!
If you would like to check me out and what I’m all about, you can find me in all these places:
Thanks so much friends, and have a wonderful Friday! (P.S. Be on the lookout for something special happening this afternoon on the Bella Blvd Facebook page!) ;)
And why not have an awesome giveaway to celebrate Amy joining our team! How to Enter: Visit www.bellablvd.net and Subscribe to our Mailing List via the homepage by entering your email address. A winner will be announced on Friday, June 3rd.